一条线路供应商关于循环经济的看法

At the K show I was invited to give a presentation at the VDMA booth. What I was probably supposed to do is to tell the audience about the contributions that Krones can give in the context of circular economy.

What was expected

This task is easy – we have everything from recycling plants over preform production (thanks to acquisitions and subsidiaries like MHT and IPS), the complete beverage line up to the finished pallet. And now – since fall 2019 – also a cooperation with the sorting line specialist Stadler Anlagenbau GmbH.

更详细地,我们的产品组合包括完整价值链的解决方案:

  • 欧宝娱乐平台入口用于宠物瓶和其他塑料材料的回收线
  • Injection moulding of preforms (MHT.IPS.的)
  • Bottle Development
  • 瓶屏障涂层的开发(VERTRON)

And there is more. We have the competences to offer consulting, feasibility testing and implementation – with an eye for the big picture of our customers’ production processes.

此外,虽然回收的话题是近年来的趋势主题,但我们已经拥有了很多经验:我们的第一个系统安装在孟加拉国,10年前。

我们有关可持续性的活动的另一个例子是我们的认证计划Enviro,您可能已经从其他博客文章由我的同事们所知Martina Birk

We also have initiated a cross-media information campaign for the context Plastics and CE, at first for our own employees, but now for customers and the public as well. The target is a constructive dialogue and discussion – all input can still be foundonline

简而言之:我们可以提供所需的所有内容or a circular economy, except for the collection systems for the post consumer packaging. But most importantly, we have the complete value chain under one roof, we can “think beyond the first cycle” for a future with high percentages of rPET. When material is used over and over again the challenges are getting bigger – and we have the view over the complete value chain and the toolbox for the challenges in our house.

是什么改变发生了?

So much for the part that was expected. But an even more interesting part of the story is, what is really needed for the change to more circular economy?

为什么消费者,整个塑料行业和所有其他市场参与者都会转向循环经济?这班班可以是触发器?如何可持续性可能?

我们都知道Mismanaged塑料废物的照片,丢失和乱扔垃圾的物品。We all do not like it, but how can we make a change happen? What actually drives a change?

简单的方法是:有些东西被更好的东西取代 - 更方便,更高效,更具成本效益,更快......而在这方面的意思是用户的意思,对于做出决定的人来说意味着更好。例如。更换旧智能手机的较新的智能手机,或者可以在汽车上更换教练和马......事情发生在那样,当决策者显而易见。

当更改不会立即受益于必须实施更改的人时,它变得更加复杂。

当有可能有利于社会或环境的技术和系统,但是(货币)对这些技术的用户的成本而没有用于用户的直接益处,他们的传播将非常有限。

提供具有良好普遍优势的产品的公司,但没有明显的支付个人价值将亏损,最终将被消除。即使每个人,也是那些没有“参与变革”的人,遭受“更便宜”技术的环境影响。

在决策中,个人优势经常超过共同的社会,生态和环境效益 - 由于“糟糕”意图,错误信息,在形成意见时缺乏时间,或者只是缺乏兴趣。

这只是“公共悲剧“,”私有化的利润和任何成本的社会化“。

What can often be heard is the call for the “responsibility” of the individual, of the industry as such or of the players in the market or industries.

Individual “good” decisions that are based on solid, unbiased information can make a difference, I firmly believe in that.

What they can do is, they can raise awareness and lead by good example. Yes, changes can be driven by individual engagement, but that is the small changes usually.

对于社会的一个大而基本的变化,这将是不够的。

We must not completely rely on responsible consumers and industry or market actors when it comes to a circular economy.

社会或环境方面需要的根本变化需要通过边界条件的变化来驱动!

对于美国塑料行业的成员(目前由于塑料废物问题的高公共压力),这意味着我谦卑的意见中的以下内容。

我们当然必须强调我们产品的优势。我们可以制作成本和资源高效的产品和包装。我们可以例如为更高质量和更高百分比的闭环回收百分比创造机会。

But we must on the other hand welcome and anticipate new reasonable boundary conditions that can come from legislation and e.g. from big brand customers.

当然有必要讨论,以制定最佳的法律,规则和指导方针。但是,如果我们想要更改,我们毫无疑问我们需要法律,规则和指导方针。

没有循环经济,没有正确的法律,规则,激励和处罚。(就像我认为没有二氧化碳定价没有停止全球变暖......)

让我们为强制性回收百分比,收集目标和有用的包装规范说“是”和“你好”,让我们成为解决方案的一部分!

Today we as Krones can be proud of the good and beneficial machinery that we can deliver, of the competences that the people in this company have – and of the Krones capability to think beyond the first cycle.

Krones is a competent player when it comes to the change in direction of a truly circular economy and sustainable beverage packaging.

但我们都应该意识到这种变化本身并不是由正确的边界条件引导和驱动。我们应该欢迎这个并积极参与讨论,以使必要的过渡顺利合理。